Have you put a link in your bio?
Having a link in your bio is the best way to promote your products or services. The link can be your blog post, a Facebook group to build your community, your website, a discount code for your store, a coupon, or an e-book.
While stories and highlights may be all the rage, the Instagram bio remains the primary profit source for most profiles.
Always try to make a link in bit.ly and put something eye-catching as the link description after the “/”.
Examples:
• bit.ly/freebook
• bit.ly/perfectveganrecipes
• bit.ly/closebiggerdeals
Always lead with value in your bio, and only have one Call To Action in your bio, because a confused mind always says “no!”.
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This is the small area beneath your username, where people quickly scan and decide, whether or not they should follow you.
So how can you make this enticing?
Your Instagram bio should include a brief self or brand description, who you are and what you stand for, your hobbies/business. Don’t shy away from being controversial in your bio, as you’ll get higher quality followers this way.
The Instagram bio is often overlooked but is critically important, because it’s the first thing new people see when they enter your profile.
Make sure that the last line of your bio is carefully crafted to drive traffic to the link in your bio. Example:
Stories are a great way to interact with your audience on a daily basis besides the content you post.
Stories can be videos or pictures, but intimate videos about what you’re doing at this very moment or sharing an exciting experience as it is happening.
Think of Instagram stories as your own personal reality TV show.
Whether you’re hanging out with your family, friends, working away on a project, or traveling...your followers want to see it.
More importantly, you can tell your followers to head to the link in your bio… or swipe up (if you have over 10,000 followers). It’s a highly effective and easy way to get new leads, and sales from your profile.
Instagram favours accounts who leverage every aspect of the platform, so be sure to keep these active at all times.
Your stories will only stay on your profile for 24 hours, but the
highlights are a great way to keep your stories on your profile.
The highlights are in the top of your profile (right below your Instagram bio).
Make your highlights pop by adding some cover art which follows 9:16 dimensions. Simply post the cover art as a story, and then when it archives, you can go to your archived stories and put it into whatever highlight you’d like.
Highlights are a great way to take an Instagram story that drove a lot of traffic for your offer(s) and make them evergreen by giving them a spotlight on your profile in the highlights section.
You can even categorize your content and gather them under one category.
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You can have up to 30 hashtags per post, but the importance lies in the Hashtags you choose - not the number of hashtags you have.
Take some time and study proven hashtags in the niche your account is in and gather up to 30 hashtags. If there are more, however, you can switch and swap for each post.
Here’s how to rank a hashtag:
- • Low Reach - High Visibility
- (50,000 posts → 250,000 posts)
- • Medium Reach - Moderate Visibility
- (250,000 posts → 750,000 posts)
- • High Reach - Low Visibility
- (750,000+ posts)
Depending on the size of your account, you want to have variations of how many low, medium, and high reach tags you have in your posts to make sure you’re getting the most effective reach possible for your profile.
BONUS TIP: Put these hashtags in the comment section and not in the description using 5 dots or dashes before posting your tags.
