Session 1: Introduction to
How To Be An Entrepreneur
In this session, you're going to learn the specific mindsets and skills that successful Entrepreneurs have. When you combine them together in your own life, you can develop yourself into a powerful Entrepreneur, business creator, and designer of your future.
It's also important that you go through this program multiple times. It will become even more profound the 2nd and 3rd time you go through it, and really, it's something you should go through once a year for the rest of your life.
If you look at the historical meaning of the world Entrepreneur, you'll find the idea of connecting and building and combining things to create a business. In modern times the word has been used more as someone who simply runs a business. But I see an Entrepreneur as someone who starts and builds a business, who creates value for customers in an innovative way. An Entrepreneur is also a risk taker. The game most people play unconsciously and compulsively is to avoid loss. But an Entrepreneur overcome this tendency to always do the safe thing, and instead continually takes calculates risks over and over until they find the right opportunity and hit a home run.
So an Entrepreneur is really a bearer of risk. It's important to recognize that most things in life don't work out. Think of Thomas Edison. But we humans love to get attached to our favorite ideas and believe they are going to work. Most of the time they don't. An Entrepreneur takes the risk of putting their time, money, and reputation into ideas and really going for it.
An Entrepreneur doesn't just adapt to an environment - they CREATE the environment.
They don't just copy what everyone else is doing - they create NEW value and service and wisdom. When you shift your self-image from someone who adapts to things to someone who creates things, that's a big step in your own path of personal growth. And that's another way to look at an Entrepreneur - as your identity, as who you are and who you're becoming. When you label yourself as an Entrepreneur, that's when the self-image of being just another cog in the wheel disappears and you really see yourself as a "prime mover," someone who is operating in a world that's waiting to be shaped by someone like you. This mental shift changes the whole game of your life. You have the opportunity to discover yourself as a creator, and as one who can reap great rewards from living your life as an Entrepreneur.
Here's my private definition of Entrepreneur, and it's condensed. Here it is:
The Entrepreneur creates profitable businesses. This, in essence, is what the Entrepreneur does differently from everyone else. They don't rip off - they create and innovate. And when they create, they create more value than what they consume.
To succeed as an Entrepreneur you need to learn how to balance 3 distinct needs: the needs of your customer, the needs of your business, and your own needs. Balancing the needs of these 3 different entities requires a new set of leadership skills - and I'll be talking about them in this program.
One of the most important mindsets successful Entrepreneurs have is called "Speed Of Implementation." This is about taking whatever you learn and using it IMMEDIATELY. You can't wait around - you must implement as soon as you get a great idea. The winners don't wait around for tomorrow or next week - they implement RIGHT NOW.
