How do I find great TikTok content related to my Business Account?
Step 1: Search for keywords
Search for keywords related to the brand, products and services provided by your business. For example, searching for #business or #SMB will lead you to videos of businesses showcasing their services. This is the easiest way to find businesses similar to yours.
Step 2: Follow content related to your business account
Follow content related to your business account that has a high number of followers and high levels of engagement. Our algorithm will then pick out accounts and content relevant to your interests, directing more related content to your For You page and Discover page.
Step 3: Find related trending content on the Discover page
Find related trending content on the Discover page which displays a whole range of categories from music to hashtags, holidays, dance challenges, storylines, cultures and much more.
Step 4: Watch trending videos from industry peers
Watch trending videos from industry peers that show up on your For You page having completed the previous steps. Seek inspiration from these popular videos, and browse the profiles of brands similar to yours to find out what others are doing well. We respect intellectual property rights and ask you to do the same, by not using the copyrighted works (e.g., music, videos, etc.) directly from other users' videos without authorization.
Step: 5 Explore trending filters & effects
Explore trending filters & effects that you come across in videos on the For You page. Click on the filter on the bottom left corner to check out similar videos and discover storylines, creative ideas and plot twists that might work for your products or services.
Step: 6 Browse the Business Creative Hub
Browse the Business Creative Hub for more best practices. This is the go-to video collection page for all business accounts.
Useful content strategy - basic best practice for all videos:
Vertical video 9:16 & HD quality footage
TikTok is built for vertical videos. The vast majority of all user content is shot on phones and in-app - anything other than vertical just looks out of place. TikTok audiences prefer clear footage in HD quality.
Video duration
While videos can be 5-60 seconds long, we recommend a video duration of 12-15 seconds, as this is optimal for the average user's attention span. However, if the story is more suited to a longer duration and can keep users engaged, longer videos can work too. A video should be as long as it is interesting.
Give context with a caption
Add a caption below your content to provide context to the audience as to what they're watching, or what you're looking for them to do. You could talk about your business, tag creators or provide additional product information.
Sound
Bear in mind that all TikTok videos automatically play with sound. Design for a sound-on experience with high-quality audio that complements visuals. During transitions, you can align videos with the tempo of the music or plot twists in the voiceover.
One great way to create original content is to add an authentic voiceover. When choosing original music and voiceovers, make sure they align with your brand's identity and/or product or service.
To better showcase your product and your brand, simply add a voiceover to your video to introduce your product or service.
If you would like to add background music to your video, please make sure you have obtained any necessary licenses from the music rights holders. You can also choose music from the Commercial Music Library page on TikTok.
SMB Showcase - Reloas Victory
Video ideation and theme selection - how do I make a great video?
Product showcase - show off your brand by demonstrating the product or service you sell
It is vital to communicate the selling point of your product or service. The video doesn't need to show all the benefits or selling points of the product/service you are selling, but it is important to deliver one key point that is memorable.
A few tips for video theme selection
Brand image: A great video aligns with your brand image. The visuals could be minimalist, clean, vibrant, creative or whatever you feel best represents your brand. Your should also consider the sounds, color palette and imagery that you use.
Funny videos: This is the most popular type of content on the platform. The View-Through Rate (VTR%) is high for content that has a great sense of humor.
Informative videos: Videos that provide life hacks, brand/product reviews, restaurant reviews and other useful information have higher engagement and a higher VTR%.
Real life experience: TikTok users like authentic and relatable content. Videos that showcase your product in everyday life settings can really resonate with your target audience.
Shooting tips
Use high-definition equipment: High-definition content showcases your product more clearly and provides a better experience for audiences.
Highlight products/services: Close-up shots are essential to showcase the details of your product.
Use different shooting angles: Close-up shots and footage from different angles give the audience a better overview of the product.
Pay attention to lighting: Changes in lighting should match adjustments to shooting angles and video settings.
Highlight keywords with subtitles: Embolden key information to catch viewers' attention and more effectively convey your message.
Switch between distant shots and close-up shots: For higher quality videos, make adjustments according to the plot of your video or the appearance of new items.
How do I feature my product in my videos?
How to present the product in the video: Soft-sell videos usually appeal to viewers much more than hard-sell videos. A real-life storyline with product placement could make the video less commercial and more convincing.
How to shoot a close-up of the product: Good close-up shots with proper lighting, suitable background music and footage of the product from all angles are essential elements of a great product video.
How to make an unboxing video: Unboxing videos usually start with a brief introduction to the product and the ways and situations in which it can be used. This is followed by a display of any accessories, and finishes with a close-up shot. The unboxing process should not take too long.
SMB Showcase - Musclefirst
