Agenda
➢ What is social media management?
➢ Why practice social media management
➢ Top social networks for social media management
➢ Best social media management tools
➢ How to get started with social media management?
➢ Why invest in social media management services?
What is Social Media Management?
Social media management is the process of creating, posting, and analyzing material on social media sites like as Facebook, Instagram, and Twitter, as well as designing a strategy that is specific to each platform. Creating and distributing material for social media profiles, Monitoring online conversations, partnering with Influencers, performing community service, and tracking, Measuring, and reporting on social media performance and ROI are just a few of the responsibilities.
Why are We Practice Social Media Management?
Benefits
1. Cost: Social media management is a very cost effective initiative
2. Reach: Can connect to people around the globe
3. Users: Aligning marketing initiatives with user behaviour
4. Performance: Business owners have agreed that social media management helps boost sales.
Top Social Networks for Social Media Management:
• 2 Billion daily users
• Has become a must media strategy platform
• Seniors to youth use Facebook
• Facebook helps in building relationships and creatingn Brad loyalty
• Facebook provides a wide variety of ads and content formats.
• 1 Billion monthly users
• Its parent company is Facebook.
• Likewise, Instagram helps in building relationships and creating brand loyalty.
• Instagram is very user friendly and a majority of the user are youth.
• 774 Million users
• Popular among college graduates
• LinkedIn offers benefits for businesses especially in B2B operations
• 80% of B2B leads come from LinkedIn
• LinkedIn helps companies develop relationships with other companies via content marketing.
YouTube
• More than 2 Billion users
• Has a wide range of users ranging from youth to senior citizens
• Fact is, YouTube converts more than any other sociald Media platform.
• Product based companies can give relevant information on how to use the videos related to your products
How to get started with Social Media Management
1. Taking a look at your current social media approach
➢ Examining your social media objectives.
➢ Ensure that your social media branding is consistent.
➢ Keep track of your social media analytics, such as followers, engagement rate, and
other information.
➢ Finding trends in your social media data, such as content preferences.
➢ Examining the social media presence of your competitors.
2. Identifying your target market
➢ Not analyzing your target market would make it difficult for the marketers.
➢ Knowing your audience would increase the conversion rates.
➢ When your conversion rate increases automatically your ROI increases.
3. Social Media development Phase
➢ Selecting the best social media platform for your company.
➢ Developing your social media strategy according to your goals, industry and your brand.
➢ Designing your business page on the social media platform.
➢ Developing ads.
4. Responding to your subscribers and increasing your social media presence
➢ Brand loyalty is generated when you are loyal to your followers and customer.
➢ Your response towards a potential customer or customers will play a crucial
role in increasing your conversions.
➢ Influencers can play a significant role in increasing your brand awareness.
5.Keeping an Eye on your Social Media Performance
➢ Monitoring the performance is the measure of the returns for your efforts.
➢ You need to analyze and understand what all campaigns went well and what did not.
➢ New ideas to improve the social media engagement of your page.
Why are We invest in Social Media Management Services?
Every firm has a huge opportunity to build its brand and business through social media. Many organizations, particularly small-to-midsized businesses(SMBs), find it difficult to set aside time and resources for social media management. And that the reason why they invest in social media services
▪ Save time: You receive a partner who handles all of your social media activities when you employ a social media agency. You save time without having to give up a revenue-generating avenue.
•Hire a social media pro: Professional social media management services also provide you with access to a specialist. You will not have to worry about the time or money it would take to hire a social media expert on staff.
▪ Maintain a high-quality strategy: A social media agency can help keep your social media strategy current and up to date.
Source: Great Learning
